Seedtag is one of the best contextual advertising companies that offer solutions based on machine learning and artificial intelligence.
Seedtag recently received $40 million in series B funding led by Oakley Capital, one of the best London-based investment firms focusing on three sectors: technology, consumer, and education.
It also includes active participation from its existing investors: Adara Ventures, a Madrid-based venture capital investor and true partner, and All Iron Ventures, a Spain-based outstanding venture capital firm focused on fast growth and capital building.
With the investment successfully raised, Seedtag aims to develop its contextual advertising more efficiently and become one of the best in the global market. The company is looking ahead to providing innovative advertising strategies for various brands and agencies that will boost their growth. Furthermore, the company intends to target the US market to expand its business and establish new customers there.
Seedtag always tries to understand the needs and interests of a consumer and accordingly builds an advertisement that attracts as well as retains the customer. It is entirely based on a contextual strategy that focuses on gathering data, preferences, and perspectives of the consumer and developing an efficient advertisement accordingly.
Previously, Seedtag raised an investment of $5.2 million in a series A funding round which was conducted in the year 2017. At that time, the total funding valuation was done, and it states that the company’s total investment at that time was more than $12 million. At present, Seedtag has raised a total amount of $250 million in its several funding rounds as per madridprnewswire.
The company’s total funding has increased more than 10 times since 2017. Furthermore, in the intervening period, the company has experienced significant growth and increased its value in terms of assets, investments, capital, and customers.
Albert Nieto, the CEO, and co-founder of Seedtag says that we have been successful in adding one of the most valuable investing partners, Oakley, to our company, who will always support us in our strategy to create a worldwide leader in contextual advertising by way of investment and technology support. Apart from this, we are really excited and thrilled to offer our services to US-based brands and publishers.
Jorge Poyatos, the CEO and co-founder of seed tag, also states that Oakley is one of the best enterprises that have made huge growth over the years in terms of technology as well as the media.
Now that we are partners with Oakley, we will advance technology and services on a worldwide level. Oakley’s financial and technological support will enable our business to provide best-in-class advertising.
SeedTag is a Madrid-based company that offers contextual advertising in Europe and LATAM with the help of machine learning algorithms and artificial intelligence-based technology. The company was founded in 2014 by Jorge Poyatos and Albert Nieto with the view of changing the advertising world.
At present, the company is one of the most successful companies that changed the way advertising was done before. The company’s success can be traced to the strength of its employees, which is over 270 employees spread in different countries of the world, namely the UK, US, France, Spain, Italy, Netherlands, Mexico, Germany, Brazil, and many others.
When the COVID-19 pandemic hit the entire world in the year 2020, Seedtag began expanding quickly. At that time, as the significance of online marketing and advertising grew, so did the company’s income.
During the COVID-19 pandemic, the company faces growth of 60% and also increases its employee headcount by more than 50%. Furthermore, the platform’s audience and customers grew, and the company successfully reached its target of 500 million users.
Overview
Seedtag is a company founded in 2014 by Jorge Poyatos and Albert Nieto with a view to innovation and development in the field of contextual advertising. Over the past few years, the company has successfully seen growth in terms of customers as well as employees. Recently, the company raised an investment of $40 million, which brings its total funding to $250 million.
With this new funding, the company is really excited to expand its business in the US market and make advertisements for various established and well-known US brands.
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